Update storefront
Update the storefront configuration.
Authorizations
API key or access token
Body
Updated display name
1 - 255"Acme Media Network"
Deprecated legacy singular publisher domain. Use businessProfile.publisherDomains / publisher-domain sync state for the storefront publisher-domain set.
1 - 255Updated plan tier
basic Deprecated compatibility alias for the inverse of isPaused. It is not effective transaction availability.
Compatibility-named seller intake hold. True hides product discovery and blocks new media buys and buyer edits; approved unsent buys wait until it is false. It does not pause existing ad-server delivery. New storefronts default to false; effective transaction availability also depends on readiness and archival state.
Set to true to also resell third-party inventory from other Interchange storefronts; false to sell only the storefront’s own inventory sources.
Seller-confirmed settlement currency (ISO-4217). Required before go-live for Interchange-cleared storefronts; never defaulted silently. Direct sales adapter storefronts run by our expert agents skip settlement-currency readiness checks because Interchange does not pay the seller on that path.
^[A-Z]{3}$"EUR"
ISO-4217 currencies this storefront will be paid in (the payout set). A media buy settles in one of these (the primary defaultCurrency is always included). The buyer payment currency is the seller payout currency unless the marketplace accepts the buyer currency via cross-currency FX, in which case the source cost is converted to the buyer currency at the platform spot rate while the source is still paid in one of these currencies. A pricing option may not use a settlement currency outside this set. Empty falls back to defaultCurrency, so a single-currency storefront need not set it. Duplicates are ignored.
25^[A-Z]{3}$Replace the operator-confirmed exhaustive country allowlist used to route briefs. This is acceptance policy, not Media Kit merchandising. Pass null to mark the scope unconfigured.
1 - 249 elements^[A-Z]{2}$Set true to accept briefs from every country. Set false with acceptedCountries: null to clear routing scope to unconfigured.
Business Rules sections to publish as Advertising Policies on the Discovery Card. Empty hides the disclosure. Approval routing, review mode, and revision notes are never published. Read-only for pass-through storefronts, whose policy comes from upstream AdCP capabilities.
2A Business Rules section the seller elects to disclose publicly as Advertising Policies on its Discovery Card.
brief_acceptance, creative_policy Languages (BCP-47) the co-branded join/signup surface may localize within.
2 - 35Canonical operator domain for AAO registry lookup. Changing it invalidates description, channels, membershipStatus, and website values curated for the prior identity. Resupply valid values in the same request or acknowledge their removal with confirmOperatorDomainProfileReset.
1 - 255"scope3.com"
Required when changing operatorDomain would clear profile fields curated for the previous identity: description, channels, membershipStatus, or website. Fields explicitly resupplied in the same request are preserved/replaced. Ignored when the domain is unchanged or no populated fields would be cleared.
Brand name resolved from AAO registry
255"Scope3"
Logo URL resolved from brand.json
2048Backdrop the resolved logo is designed for, from brand.json. Drives the storefront card tile color. Pass null to clear.
dark-bg, light-bg, transparent-bg AAO membership tier displayed on the storefront card. Use NONE to hide the badge.
AAO_FOUNDING_MEMBER, AAO_MEMBER, NONE Compatibility write alias for legacy businessProfile.regions merchandising context. It does not route briefs or define Discovery Card country coverage. Prefer businessProfile.regions when maintaining legacy context.
64^[A-Z0-9_-]{2,32}$Operator-curated description shown on the storefront card. Overrides brand.json when set.
2000ADCP channel codes the storefront offers. Surfaced on the storefront card.
16Legacy V2 storefront channel code. Values round-trip unchanged; the Discovery Card projection, Marketplace filters, and outbound AdCP capabilities normalize audio to canonical streaming_audio.
display, olv, ctv, social, audio, dooh Operator-curated website URL shown on the storefront card. Overrides brand.json when set.
2048Name of the person at the publisher who fields buyer inquiries (RFPs, prospective briefs, weekly digests). Must be set together with demandContactEmail. Pass null to clear (both fields must be cleared together).
1 - 255"Pia Eberhardt"
Email address for the demand contact. Must be set together with demandContactName. Pass null to clear (both fields must be cleared together).
320^(?!\.)(?!.*\.\.)([A-Za-z0-9_'+\-\.]*)[A-Za-z0-9_+-]@([A-Za-z0-9][A-Za-z0-9\-]*\.)+[A-Za-z]{2,}$"pia@nrcmediagroep.com"
Legacy v2 capability object. All flags remain persisted for compatibility, but the effective offersProductComposition response and runtime behavior are derived from merchandising access and ready Source product paths. V3 publishes the optional deprecated boolean as a typed no-op, strips it before dispatch, and reports it as ignored.
Record the operator's declared selling intent. This is descriptive state only: it does not change Source product paths or effective capabilities. Both 'sell_through_scope3' and 'third_party_connect' are accepted regardless of current Source types.
third_party_connect, sell_through_scope3 Replace storefront composition pricing settings: fallback pricing percentile plus seller pricing facts extracted from rate cards, media kits, or operator instructions.
Operator setting: how creatives buyers submit are handled on ad-server-backed inventory sources. manual queues each for review; auto approves without review. External sales agents and linked Storefronts keep their own approval settings.
auto, manual Operator setting: how new media buys are handled on ad-server-backed inventory sources. manual queues each for review; auto lets the buy start without review. External sales agents and linked Storefronts keep their own approval settings.
auto, manual Whole-document replacement for the operator-supplied business profile captured during Murph-led setup. New evidence URLs must use HTTP(S); a previously stored legacy URI may be submitted unchanged so read/modify/write clients can round-trip the profile. Pass null to clear.
Required when changing defaultCurrency on a transacting storefront would hide products currently visible to buyers (operator fixed prices are only shown in the storefront's settlement currency). The request is rejected with the affected product count unless this is true. Ignored when the storefront is not transacting or the currency change has no buyer-visible impact.
Required to move creativeApproval or mediaBuyApproval to auto. In auto, work proceeds without human review. Brief Acceptance qualifies product discovery; automatic media-buy creation adds no second evaluator gate. The request is rejected unless this is true. Ignored when tightening to manual, or when the setting is already auto.
Response
Update storefront
Storefront configuration response
Surrogate id (BIGINT serialized as string)
"1234"
Public-facing slug
"acme-media"
Display name
"Acme Media"
Publisher domain for the storefront's business profile
"acme.com"
Canonical operator domain
"scope3.com"
Brand name from AAO registry
"Scope3"
Logo URL from brand.json
AAO membership tier. Null when the operator has not set a value.
AAO_FOUNDING_MEMBER, AAO_MEMBER, NONE Legacy merchandising-region context projected from businessProfile. This does not govern brief acceptance or Discovery Card country coverage.
Operator-confirmed exhaustive country allowlist for brief routing. Null means routing scope has not been confirmed.
^[A-Z]{2}$Whether the operator explicitly accepts briefs from every country.
Seller-selected Business Rules sections disclosed publicly as Advertising Policies. Empty means no local disclosure.
A Business Rules section the seller elects to disclose publicly as Advertising Policies on its Discovery Card.
brief_acceptance, creative_policy Standard primary countries advertised by backing AdCP sales agents. Authoritative for a pure pass-through Discovery Card; inventory evidence otherwise.
^[A-Z]{2}$Standard primary channels advertised by backing AdCP sales agents. Authoritative for a pure pass-through Discovery Card; inventory evidence otherwise.
Operator-curated description (overrides brand.json).
ADCP channel codes the storefront offers.
Operator-curated website URL (overrides brand.json).
Canonical buyer-visible storefront identity and coverage. This is distinct from Media Kit merchandising inputs and seller policies.
Demand contact name. Null when the operator has not set one.
Demand contact email. Null when the operator has not set one.
Whether the operator domain has been verified (email match or manual KYC)
Which backend function the buyer-facing storefront dispatches to: the Merchandising Agent or an expert-run adapter.
CHEF, ADAPTER Expert-run adapter provider when routingMode is ADAPTER; null otherwise.
amazon, audiostack, elevenlabs, fal, gemini, google, linkedin, meta, openai, pinterest, reddit, snap, spotify, tiktok, veo Adapter role when routingMode is ADAPTER; null otherwise.
sales, creative, signals, measurement, optimization, composite Adapter credential mode when routingMode is ADAPTER; null otherwise.
BYOK Storefront plan tier
basic Deprecated compatibility projection of !isPaused; not proof that the storefront currently satisfies readiness.
Compatibility-named seller intake hold. True blocks discovery, new buys, and buyer edits but does not pause existing delivery. False is neutral; it does not by itself make the storefront live.
When the storefront was archived (read-only thereafter). Null for non-archived storefronts.
^(?:(?:\d\d[2468][048]|\d\d[13579][26]|\d\d0[48]|[02468][048]00|[13579][26]00)-02-29|\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\d|30)|(?:02)-(?:0[1-9]|1\d|2[0-8])))T(?:(?:[01]\d|2[0-3]):[0-5]\d(?::[0-5]\d(?:\.\d+)?)?(?:Z))$Deprecated stored-control display status. This is never proof that the storefront can transact; use the readiness projection.
configuring, transacting, archived, neutral, paused Effective buyer-facing AdCP capabilities. Product composition derives from merchandising access and ready Source product paths; it is not locked to the legacy configured flag.
Persisted operator capability flags before source-topology derivation. Compare this field for declarative writes; capabilities is the effective buyer-facing projection.
Composition pricing settings: fallback pricing percentile plus seller pricing facts. Separate from Scope3 contract/billing rate cards.
Stored operator setting for creative submissions. It only affects ad-server-backed or product-composition storefronts; pass-through external-agent storefronts ignore this because their sources own review.
auto, manual Stored operator setting for new media buys. It only affects ad-server-backed or product-composition storefronts; pass-through external-agent storefronts ignore this because Interchange does not insert an approval queue.
auto, manual Legacy topology projection: true when the storefront has at least one active ad-server-backed inventory source (executionType=MANAGED_SALES_AGENT). Product composition is now Source-derived, so this value does not authorize or lock capability writes.
Derived: true when the Storefront has an active Inventory Source, an active embedded Sales Agent, adapter routing, or an advertised Storefront-owned capability. Every active Source remains behind the buyer-facing Storefront AdCP endpoint, including COMPOSING-only Sources.
Creation timestamp (ISO 8601)
^(?:(?:\d\d[2468][048]|\d\d[13579][26]|\d\d0[48]|[02468][048]00|[13579][26]00)-02-29|\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\d|30)|(?:02)-(?:0[1-9]|1\d|2[0-8])))T(?:(?:[01]\d|2[0-3]):[0-5]\d(?::[0-5]\d(?:\.\d+)?)?(?:Z))$Last update timestamp (ISO 8601)
^(?:(?:\d\d[2468][048]|\d\d[13579][26]|\d\d0[48]|[02468][048]00|[13579][26]00)-02-29|\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\d|30)|(?:02)-(?:0[1-9]|1\d|2[0-8])))T(?:(?:[01]\d|2[0-3]):[0-5]\d(?::[0-5]\d(?:\.\d+)?)?(?:Z))$Operator-supplied business profile captured during Murph-led setup. Null when the operator has not shared one.
Backdrop the logo is designed for, from brand.json. Null or absent when unknown; the storefront card falls back to a dark tile.
dark-bg, light-bg, transparent-bg Declared selling intent from the first onboarding question, or null when the operator has not been asked yet. A record of the operator's answer — what the storefront exposes is always the derived capabilities.
third_party_connect, sell_through_scope3 Operator toggle: when true, the storefront also resells third-party inventory from other Interchange storefronts (composition draws from the marketplace in addition to its own sources). When false/absent (default), the storefront sells only its own inventory sources.
Seller-confirmed primary settlement currency (ISO-4217). Null until confirmed; required before go-live for Interchange-cleared storefronts. Direct sales adapter storefronts run by our expert agents skip settlement-currency readiness checks because Interchange does not pay the seller on that path.
ISO-4217 currencies the storefront will be paid in (the payout set). A media buy settles in one of these. Empty falls back to defaultCurrency. The marketplace may additionally accept buyer currencies outside this set via cross-currency FX, converting each source cost to the buyer currency at the platform spot rate.