Update storefront
Update the storefront configuration.
Authorizations
API key or access token
Body
Updated display name
1 - 255"Acme Media Network"
Deprecated legacy singular publisher domain. Use businessProfile.publisherDomains / publisher-domain sync state for the storefront publisher-domain set.
1 - 255Updated plan tier
basic Deprecated compatibility alias for the inverse of isPaused. It is not effective transaction availability.
Seller-owned pause override. New storefronts default to false; effective transaction availability is derived from pause, readiness, and archival state.
Set to true to also resell third-party inventory from other Interchange storefronts; false to sell only the storefront’s own inventory sources.
Seller-confirmed settlement currency (ISO-4217). Required before go-live for Interchange-cleared storefronts; never defaulted silently. Direct sales adapter storefronts run by our expert agents skip settlement-currency readiness checks because Interchange does not pay the seller on that path.
^[A-Z]{3}$"EUR"
ISO-4217 currencies this storefront will be paid in (the payout set). A media buy settles in one of these (the primary defaultCurrency is always included). The buyer payment currency is the seller payout currency unless the marketplace accepts the buyer currency via cross-currency FX, in which case the source cost is converted to the buyer currency at the platform spot rate while the source is still paid in one of these currencies. A pricing option may not use a settlement currency outside this set. Empty falls back to defaultCurrency, so a single-currency storefront need not set it. Duplicates are ignored.
25^[A-Z]{3}$Languages (BCP-47) the co-branded join/signup surface may localize within.
2 - 35Canonical operator domain for AAO registry lookup
1 - 255"scope3.com"
Brand name resolved from AAO registry
255"Scope3"
Logo URL resolved from brand.json
2048Backdrop the resolved logo is designed for, from brand.json. Drives the storefront card tile color. Pass null to clear.
dark-bg, light-bg, transparent-bg AAO membership tier displayed on the storefront card. Use NONE to hide the badge.
AAO_FOUNDING_MEMBER, AAO_MEMBER, NONE Compatibility write alias for businessProfile.regions, projected onto the storefront card and qualification path. Prefer businessProfile.regions. When both fields are sent they must match. Mix of ISO 3166-1 alpha-2 country codes and group codes (WORLDWIDE, EMEA, NORAM, LATAM, APAC, EU).
64^[A-Z0-9_-]{2,32}$Operator-curated description shown on the storefront card. Overrides brand.json when set.
2000ADCP channel codes the storefront offers. Surfaced on the storefront card.
16ADCP channel code. olv is "online video"; the full set is display, olv, ctv, social, audio, dooh.
display, olv, ctv, social, audio, dooh Operator-curated website URL shown on the storefront card. Overrides brand.json when set.
2048Name of the person at the publisher who fields buyer demand signals (RFPs, prospective briefs, weekly digests). Must be set together with demandContactEmail. Pass null to clear (both fields must be cleared together).
1 - 255"Pia Eberhardt"
Email address for the demand contact. Must be set together with demandContactName. Pass null to clear (both fields must be cleared together).
320^(?!\.)(?!.*\.\.)([A-Za-z0-9_'+\-\.]*)[A-Za-z0-9_+-]@([A-Za-z0-9][A-Za-z0-9\-]*\.)+[A-Za-z]{2,}$"pia@nrcmediagroep.com"
Patch one or more capability flags. Rejected with VALIDATION error if the storefront is locked because it has ad-server-backed inventory sources and the patch would turn any capability off.
Record the operator's declared selling intent. Unless capabilities is patched explicitly in the same request, this applies the matching preset: 'sell_through_scope3' turns product composition on; 'third_party_connect' turns all capability flags off (clean pass-through). Rejected with VALIDATION error if set to 'third_party_connect' on a storefront with ad-server-backed inventory sources — an embedded sales agent is not a pass-through.
third_party_connect, sell_through_scope3 Replace storefront composition pricing settings: fallback pricing percentile plus seller pricing facts extracted from rate cards, media kits, or operator instructions.
Operator setting: how creatives buyers submit are handled on ad-server-backed inventory sources. manual queues each for review; auto approves without review. External sales agents and linked Storefronts keep their own approval settings.
auto, manual Operator setting: how new media buys are handled on ad-server-backed inventory sources. manual queues each for review; auto lets the buy start without review. External sales agents and linked Storefronts keep their own approval settings.
auto, manual Operator-supplied business profile captured during Murph-led setup. Pass null to clear.
Required when changing defaultCurrency on a transacting storefront would hide products currently visible to buyers (operator fixed prices are only shown in the storefront's settlement currency). The request is rejected with the affected product count unless this is true. Ignored when the storefront is not transacting or the currency change has no buyer-visible impact.
Response
Update storefront
Storefront configuration response
Surrogate id (BIGINT serialized as string)
"1234"
Public-facing slug
"acme-media"
Display name
"Acme Media"
Publisher domain for the storefront's business profile
"acme.com"
Canonical operator domain
"scope3.com"
Brand name from AAO registry
"Scope3"
Logo URL from brand.json
AAO membership tier. Null when the operator has not set a value.
AAO_FOUNDING_MEMBER, AAO_MEMBER, NONE Current Business Profile regions projected for storefront-card and qualification consumers, with the legacy regions column used only when no profile regions exist.
Operator-curated description (overrides brand.json).
ADCP channel codes the storefront offers.
Operator-curated website URL (overrides brand.json).
Demand contact name. Null when the operator has not set one.
Demand contact email. Null when the operator has not set one.
Whether the operator domain has been verified (email match or manual KYC)
Which backend function the buyer-facing storefront dispatches to: the Merchandising Agent or an expert-run adapter.
CHEF, ADAPTER Expert-run adapter provider when routingMode is ADAPTER; null otherwise.
amazon, audiostack, elevenlabs, fal, gemini, google, linkedin, meta, openai, pinterest, reddit, snap, spotify, tiktok, veo Adapter role when routingMode is ADAPTER; null otherwise.
sales, creative, signals, measurement, optimization, composite Adapter credential mode when routingMode is ADAPTER; null otherwise.
BYOK Storefront plan tier
basic Deprecated compatibility projection of !isPaused; not proof that the storefront currently satisfies readiness.
Seller-owned pause override. False is neutral; it does not by itself make the storefront live.
When the storefront was archived (read-only thereafter). Null for non-archived storefronts.
^(?:(?:\d\d[2468][048]|\d\d[13579][26]|\d\d0[48]|[02468][048]00|[13579][26]00)-02-29|\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\d|30)|(?:02)-(?:0[1-9]|1\d|2[0-8])))T(?:(?:[01]\d|2[0-3]):[0-5]\d(?::[0-5]\d(?:\.\d+)?)?(?:Z))$Deprecated stored-control display status. This is never proof that the storefront can transact; use the readiness projection.
configuring, transacting, archived, neutral, paused Which AdCP capabilities the storefront advertises. Locked on for ad-server-backed storefronts; opt-in for third-party.
Composition pricing settings: fallback pricing percentile plus seller pricing facts. Separate from Scope3 contract/billing rate cards.
Stored operator setting for creative submissions. It only affects ad-server-backed or product-composition storefronts; pass-through external-agent storefronts ignore this because their sources own review.
auto, manual Stored operator setting for new media buys. It only affects ad-server-backed or product-composition storefronts; pass-through external-agent storefronts ignore this because Interchange does not insert an approval queue.
auto, manual True when the storefront has at least one ad-server-backed inventory source (executionType=MANAGED_SALES_AGENT). Locked storefronts reject capability writes that would turn any capability off.
Derived: capabilitiesLocked || any(capabilities). When true, the storefront exposes itself as an AdCP agent and buyers should call the storefront URL. When false, the storefront is not advertised as a public agent; pass-through behavior is handled by the storefront wrapper when a buyer call reaches it.
Creation timestamp (ISO 8601)
^(?:(?:\d\d[2468][048]|\d\d[13579][26]|\d\d0[48]|[02468][048]00|[13579][26]00)-02-29|\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\d|30)|(?:02)-(?:0[1-9]|1\d|2[0-8])))T(?:(?:[01]\d|2[0-3]):[0-5]\d(?::[0-5]\d(?:\.\d+)?)?(?:Z))$Last update timestamp (ISO 8601)
^(?:(?:\d\d[2468][048]|\d\d[13579][26]|\d\d0[48]|[02468][048]00|[13579][26]00)-02-29|\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\d|30)|(?:02)-(?:0[1-9]|1\d|2[0-8])))T(?:(?:[01]\d|2[0-3]):[0-5]\d(?::[0-5]\d(?:\.\d+)?)?(?:Z))$Operator-supplied business profile captured during Murph-led setup. Null when the operator has not shared one.
Backdrop the logo is designed for, from brand.json. Null or absent when unknown; the storefront card falls back to a dark tile.
dark-bg, light-bg, transparent-bg Declared selling intent from the first onboarding question, or null when the operator has not been asked yet. A record of the operator's answer — what the storefront exposes is always the derived capabilities.
third_party_connect, sell_through_scope3 Operator toggle: when true, the storefront also resells third-party inventory from other Interchange storefronts (composition draws from the marketplace in addition to its own sources). When false/absent (default), the storefront sells only its own inventory sources.
Seller-confirmed primary settlement currency (ISO-4217). Null until confirmed; required before go-live for Interchange-cleared storefronts. Direct sales adapter storefronts run by our expert agents skip settlement-currency readiness checks because Interchange does not pay the seller on that path.
ISO-4217 currencies the storefront will be paid in (the payout set). A media buy settles in one of these. Empty falls back to defaultCurrency. The marketplace may additionally accept buyer currencies outside this set via cross-currency FX, converting each source cost to the buyer currency at the platform spot rate.