Why agent-first
Same surface for humans and agents
REST and MCP expose an identical featureset against the same OpenAPI — no
parallel “AI surface” to drift out of sync. See
Philosophy for the SESOFI pattern (Single
Endpoint, Single Object, Full Intent) that keeps composite intents legible.
Generic MCP wrapper
Three tools (
health, ask_about_capability, api_call) cover every
endpoint. Adding a new REST endpoint instantly makes it agent-callable — no
new MCP tool to write, register, or deploy.Declarative tool surface
A single
skill.md URL teaches an agent the entire API.
ask_about_capability queries it on demand, so agents discover endpoints
instead of memorizing them.Role-aware
Buyer and storefront roles each get their own skill file and OpenAPI spec,
so agents see only the surface relevant to the caller.
Supported AI agents
- Claude (Claude.ai Team/Enterprise, Claude Desktop, Claude Code)
- ChatGPT (MCP Connectors and Custom GPTs)
- Cursor
- Custom agents — anything that speaks MCP or HTTP
Connection Methods
REST API
Standard HTTP REST API for traditional integrations:MCP (Model Context Protocol)
For AI agent integrations using JSON-RPC 2.0:The REST URLs are pinned to v2 and will keep serving v2 even after a
future major version ships. The buyer and storefront-management MCP URLs are
unversioned aliases that auto-redirect to whatever is currently stable
(today: v2). The canonical storefront agent URL is an identity publishers list
in
adagents.json; it is not the operator’s management connector. See
Versioning for when to use each.Available MCP Tools
Each MCP endpoint exposes three core tools that cover the entire API surface:
Workflow: an agent first uses
ask_about_capability to learn what endpoints exist, then uses api_call to execute them.
Automating storefront setup
A storefront operator can connect Claude Code, Codex, Cursor, or another MCP client to:ask_about_capability to discover setup and product operations, then
api_call to read or change the same storefront resources available over REST.
For example, it can inspect inventory, draft and bulk-create products from an
attached spreadsheet, configure buyer routing, and check readiness. Mutating
operations retain the same authorization and confirmation requirements as the
rest of Interchange.
For Codex, register the HTTP connector and complete its OAuth login:
--bearer-token-env-var instead of putting the key in shell history.
This operator connector is separate from the buyer-facing AdCP endpoint at
https://api.interchange.io/storefront/{platformId}/mcp. A hosted storefront exposes that endpoint when
it is configured to advertise as an agent. An external buyer agent authenticates
with entitled Interchange buyer credentials; there is no separate seller-side
connection handshake. Submitted media buys follow the storefront’s media-buy
approval mode and acceptance policy, including any configured per-buyer
auto-approval. See Approvals.
Both endpoints also expose a conversational assistant tool when it is enabled for your account:
ask_murph is available once the assistant is enabled for your account. If it
is not yet turned on, the call returns a friendly “not enabled” message
instead of an answer — contact Interchange support to enable it. Use ask_murph for
guidance and support, and the three core tools (api_call et al.) for actual
reads and mutations.Connecting AI Agents
Claude Connector (Claude.ai Team / Enterprise)
This is the recommended way to connect Claude to Scope3. It provides
OAuth-based authentication and works across both Claude.ai (browser) and
Claude Desktop automatically.
- Go to claude.ai → Admin Settings → Integrations → MCP Connectors
- Click Add Connector
- Enter the MCP endpoint URL:
https://api.interchange.io/mcp/buyer - Name it (e.g., “Interchange API”)
- Save the connector — it is now available to all members in your organization
- Go to claude.ai → Settings → Integrations → MCP Connectors
- Find the Scope3 connector and click Connect
- Log in with your Scope3 credentials when prompted (OAuth)
- Start chatting! Ask Claude: “List my advertisers” or “Create a performance campaign”
Claude Desktop (Personal / Manual Setup)
If you don’t have a Claude Team or Enterprise plan, you can connect Claude Desktop directly via OAuth. Edit your Claude Desktop config file:- macOS:
~/Library/Application Support/Claude/claude_desktop_config.json - Windows:
%APPDATA%\Claude\claude_desktop_config.json
mcp-remote caches the OAuth token afterward.
If you need to use an API key instead (CI, headless environments), pass it as a header:
Claude Code (CLI)
OAuth (recommended — no key to manage):ask_murph tool:
conversationUid in the tool result); follow-up questions in the same Claude Code session continue that thread. ask_murph is for guidance and support — for actual reads or mutations, Claude Code uses api_call.
ChatGPT
- MCP Connector
- Custom GPT
Connect ChatGPT to Scope3 via MCP:
- Go to ChatGPT → Settings → MCP Connectors
- Click Add Connector
- Enter MCP Server URL:
https://api.interchange.io/mcp/buyer - Select OAuth as the authentication method
- Complete the Scope3 login flow when prompted
- Once connected, you’ll have access to 3 tools:
health- Check API statusask_about_capability- Learn about available endpointsapi_call- Make authenticated API calls
- Test with: “Use ask_about_capability to learn how to list advertisers”
Custom browser agents
If your agent runs in a browser you control, configure two separate allowlists. They solve different problems and the values are intentionally different:1. Register the OAuth redirect URI
Register OAuth redirect URIs with dynamic client registration:client_id. Use that client_id when starting OAuth. Register every callback URL your agent will use, including the path; https://mcp.example.com/oauth/callback and https://mcp.example.com/callback are different redirect URIs.
Redirect URI rules:
- Production redirect URIs must use
https://. - Local development callbacks may use localhost redirect URIs.
- Redirect URIs must not include fragments (
#...) or embedded usernames/passwords. - Dynamic registration creates a public OAuth client for PKCE (
token_endpoint_auth_method: "none"). Do not treat the generatedclient_idas a secret. - Registering a redirect URI does not by itself authorize a browser agent for an account. For self-serve clients, Interchange issues an authorization code only when the redirect origin has also been approved for the authenticated account.
2. Add the browser origin for CORS
If your custom agent shows “An account admin must add this browser origin
before authorizing this MCP client,” an account admin needs to register
that origin here first.
list_browser_origins, create_browser_origin, or delete_browser_origin. Only account admins can list, create, or delete origins.
Browser origin rules:
- Register only the origin:
scheme://host[:port]. - Origins must use
https://. - Do not include paths, query strings, fragments, or wildcards.
- Register each environment separately, for example production and staging agent hosts.
Security posture
Account-managed browser origins are exact-match and only apply to these browser MCP/OAuth paths:/authorize, /auth/register, /auth/token, /auth/mcp/authorize, /.well-known/*, /mcp, and /mcp/*. They do not open the full REST API to that origin.
Dynamic client registration is public so MCP clients can discover and register themselves, but account access is still gated by login, PKCE, exact redirect URI matching, and the account-approved browser origin check.
Account-managed origins also do not receive credentialed cookie CORS. Interchange returns Access-Control-Allow-Origin for allowed MCP/OAuth browser calls, but it does not return Access-Control-Allow-Credentials for account-managed origins. Browser agents should use OAuth access tokens or explicit bearer tokens, not Interchange UI cookies. First-party Interchange UI origins continue to use credentialed CORS.
If a browser request is blocked:
- Confirm the OAuth redirect URI is the full callback URL and was registered through
/auth/register. - Confirm the browser origin is only the origin and was added by an account admin.
- Confirm the request is going to one of the supported browser MCP/OAuth paths, not an arbitrary REST endpoint.
- Confirm the browser request does not require cookies or
credentials: "include".
Cursor
Configure Cursor with the Scope3 MCP server:- Open Cursor Settings → MCP tab
- Add a new MCP server:
- Name:
scope3 - URL:
https://api.interchange.io/mcp/buyer - Headers:
Authorization: Bearer your-api-key
- Name:
- Restart Cursor
- In chat, ask: “Use Scope3 tools to list advertisers”
What the server tells your agent on connect
Every MCP session starts with operating instructions the server sends during the handshake. Your agent receives them automatically — nothing to configure — and they are the same rules our own assistant follows. Knowing what is in them tells you what behaviour to expect, and what to preserve if you wrap our tools in your own harness. For a storefront connection: Orient before acting. Callget_storefront_readiness for the current
configuration state and what is blocking the storefront from transacting, rather
than reconstructing it from a series of list calls.
Look up the operation before calling it. api_call takes a named
operation; there is no raw method-and-endpoint mode, and an invented name is
rejected. Call ask_about_capability first for the exact operation name and
field shapes. Prefer a typed tool where one exists.
Route explanation to Murph. “How do I…”, “why is my X stuck in state Y”,
“what changed recently” and “I think this is broken” go to ask_murph, which
searches the published documentation, inspects live storefront state, and can
file an internal report. Murph is read-only; mutations stay on api_call or a
typed tool.
One mutating call per turn. Make one write, present the result, then stop and
wait for the user.
Verify success before reporting it. A call succeeded only if the status is
2xx and the payload carries the endpoint’s success indicator — a returned id,
the updated resource, an empty 204. A 202 means queued, not done: report it as
kicked off and surface the operation id. If the indicator is missing or
contradicts success, surface the error verbatim and do not say the change was
made.
Do not answer publisher authorization from memory. Whether a domain needs an
adagents.json entry, and what belongs in it, depends on how that inventory is
sold. Look it up through Murph or the published documentation, or read live state
via open_property_roster — see Identity
documents.
State only what the data shows. If a tool returns no results, say so rather
than speculating about why. Never claim a connection, authorization, or status
exists unless a tool response contains it.
Authentication
Use OAuth for Claude/ChatGPT MCP connectors (handled automatically) or an API key (Authorization: Bearer scope3_...) for CLIs, Cursor, and custom agents. See Authentication for full details.
Notifications
The API surfaces unread notifications inline inask_about_capability responses, so agents can proactively flag campaign or creative issues to users. See the Notifications guide for setup and the REST endpoints.
Next Steps
Quickstart
Connect Claude, ChatGPT, Cursor, or a custom agent in minutes.
Buyer Onboarding
The end-to-end campaign-launch journey for buyer integrations.
Skill
What
skill.md is and how agents use it for capability discovery.Authentication
API keys, OAuth, and SSO configuration.