Update measurement config

PUT /api/v2/buyer/advertisers/{advertiserId}/measurement-config Updates the measurement configuration for an advertiser. This is an upsert — pass only the fields you want to change; omitted fields keep their prior values. Read the current config with Get measurement config.

Request

curl -X PUT https://api.interchange.io/api/v2/buyer/advertisers/12345/measurement-config \
  -H "Authorization: Bearer $SCOPE3_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "mmmEnabled": true,
    "mmmConfig": {
      "provider": "example-mmm",
      "dataSourceIds": ["ds_revenue", "ds_orders"],
      "reportingFrequency": "weekly"
    },
    "incrementalityTestingEnabled": true,
    "brandLiftEnabled": false,
    "settings": { "defaultLookbackDays": 28 }
  }'

Parameters

Field	Type	Required	Notes
`advertiserId`	string	Yes	Path parameter — the owning advertiser
`mmmEnabled`	boolean	No	Enable Marketing Mix Modeling
`mmmConfig`	object	No	MMM settings. `provider` (string), `dataSourceIds` (string[]), `reportingFrequency` is `weekly`, `monthly`, or `quarterly`. Extra keys allowed
`incrementalityTestingEnabled`	boolean	No	Enable A/B incrementality tests
`brandLiftEnabled`	boolean	No	Enable brand-lift study integration
`settings`	object	No	Free-form key/value advertiser-level overrides

Response

{
  "advertiserId": "12345",
  "mmmEnabled": true,
  "mmmConfig": {
    "provider": "example-mmm",
    "dataSourceIds": ["ds_revenue", "ds_orders"],
    "reportingFrequency": "weekly"
  },
  "incrementalityTestingEnabled": true,
  "brandLiftEnabled": false,
  "settings": { "defaultLookbackDays": 28 },
  "createdAt": "2026-01-15T10:30:00Z",
  "updatedAt": "2026-03-20T14:45:00Z"
}

Returns the full config after the upsert. mmmConfig is null when mmmEnabled is false; settings is null when no overrides are configured.

Errors

400 VALIDATION_ERROR — invalid reportingFrequency or malformed body.
404 NOT_FOUND — advertiserId does not exist or is not visible to the authenticated account.

See Errors for the full error contract.

Measurement tasks

All measurement operations

Measurement overview

Pipeline, belief state, and concepts

Get measurement config

Read the current config

Sync measurement data Update measurement source

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Request

Parameters

Response

Errors

Measurement tasks

Measurement overview

Get measurement config

​Request

​Parameters

​Response

​Errors

​Related

Measurement tasks

Measurement overview

Get measurement config

Request

Parameters

Response

Errors

Related