POST /api/v2/buyer/media-buys/:mediaBuyId/reactivate
Brings one PAUSED media buy back to ACTIVE. This is the only way to
resume a paused media buy — approving a queued update never does this
implicitly (see Updating a paused media buy).
This does not cascade. It touches only the targeted media buy — never the
parent campaign row and never any sibling media buy on the same campaign. To
reactivate every media buy on a campaign at once, use
reactivate campaign instead.
Request
Parameters
Response
mediaBuyId— the media buy that was reactivated.name— the media buy’s display name.previousStatus/newStatus— status before and after the call.success— whether the ADCP reactivate call to the sales agent succeeded.error— present, with a message, whensuccessisfalse(the buy’s own status still transitioned even if the downstream ADCP call failed).
Errors
See Errors for the full error shape and recovery semantics.
Related
Pause media buy
Halt spend on this single media buy
Reactivate campaign
Resume every media buy on a PAUSED campaign
Media buy
The media buy object, status table, and cascade behavior
Get media buy status
Poll live ADCP status