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This page compares the Reddit Ads capabilities represented in the Interchange adapter with what Interchange currently makes available to buyers. It answers a practical question: what can I do through Interchange today, and what would still require another path?
Last reviewed 2026-08-18. This is Interchange’s description of its own adapter, based on the implementation and the linked provider documentation. Reddit Ads has not reviewed or endorsed this page. Availability can still vary by account permissions, market, and provider access.

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At a glance

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How to read availability

  • 🟢 Available — Offered through Interchange now, subject to your ad account’s permissions and eligibility with the provider.
  • 🟡 Partial — Some of the workflow is available; the Comments column explains the boundary.
  • 🔵 Testing — Interchange is validating the workflow before offering it broadly.
  • ⚪ Planned — Not offered through Interchange yet. The provider may still support it directly; Comments explains why and links a roadmap reference.

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Roadmap

The adapter roadmap is tracked in AI-1943 (a plain-text reference — Interchange’s internal issue tracker is not public). This roadmap tracks Reddit adapter product completeness, sandbox readiness, and live readiness. Every row that is not currently available shows that reference or a more specific one in its References column, so customers and partners can quote a stable identifier when asking about a capability.

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Connection, accounts, and identity

Reddit Ads connects to Interchange through an OAuth grant. Connecting a Business account gives Interchange access to each Ad account it can reach — you then map each one to your advertisers. The mapped account decides which Reddit Ads tenant a buy runs on: a media buy for an unmapped advertiser fails closed with account_mapping_required rather than silently using another account. Connection, account-discovery, and revocation behavior is the same across ad platforms — see Platform accounts and advertiser mapping for the full model and the Reddit Ads section of the connecting guide for Reddit Ads-specific permissions.

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Campaign products

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Creative formats

These rows describe Interchange availability, not a claim that the ad platform itself prohibits an unavailable format.

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What the adapter can do

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Placement choices

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Targeting

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Reporting

Interchange reports Reddit Ads delivery day by day (there is no hourly delivery breakdown), aggregated nightly from adapter-reported delivery, in the advertiser’s home currency using the booked or historical exchange rate — any cross-currency rollup is always labeled an estimate and is never used for billing. See Reporting overview for the full model. Interchange does not currently publish an attribution-finality window for Reddit Ads; the table below lists every metric the adapter surfaces today.

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Webhooks and async lifecycle

Reddit Ads does not push status, delivery, or reporting events into Interchange — every campaign product declares supports_webhooks: false.
  • Status. Interchange’s status-callback poller checks pending Reddit Ads creative status every 5 minutes (backing off to hourly as a status goes unchanged) and fires a one-shot AdCP task-completion webhook — the pushNotificationConfig a buyer can register on some async operations — once a creative reaches a terminal status. That is Interchange notifying the buyer’s own system, not Reddit Ads notifying Interchange. Media-buy status is not polled this way for any adapter today.
  • Delivery. Interchange has not yet made on-demand delivery fetching generally available for Reddit Ads — see Get Media Buy Delivery in “What the adapter can do” above. The /reporting/metrics endpoints never call the adapter either way — they read from a separately-populated store (see Reporting below), so a reporting request does not itself refresh provider delivery.
This is separate from Interchange’s own buyer webhook subscriptions — an unrelated account-level event feed (currently discovery.revision only), documented in Buyer webhooks.

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Market and account availability

Interchange does not promise that every feature is enabled for every account or market. Availability is checked against your selected ad account rather than a global market list on this page.

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Important limitations

  • Interchange implementation/testing. This page is not yet a confirmed complete catalog of every Reddit Ads creation path.
  • Interchange implementation/testing. The listed campaign products exist in the current adapter code but are still being certified before general availability.
  • Interchange implementation/testing. Dynamic Product Ads prospecting and retargeting are unavailable until Interchange implements the complete provider catalog, product-set, Pixel-event, shopping creative, placement, and readback workflow.
  • Interchange implementation/testing. Current conversion-intent, app, and community-intent products optimize for clicks, not Pixel conversions, purchases, app installs, or community engagement.
  • Interchange implementation/testing. Provider-rendered previews, separately selectable Reddit placements, provider push webhooks, and generally available published-post reuse are not currently offered.

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Technical mapping

Engineering-level detail — raw provider objectives, billing enums, optimization codes, and object-field mappings. Not required reading to understand what Interchange can do with Reddit Ads; see the tables above for that.

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Provider documentation