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Overview

Bring your own creative lets you hand Murph a finished asset — an image, video, audio file, or ad tag — directly in a conversation, and get it onto a campaign without leaving chat. Instead of navigating to an upload form, you drop the file and answer one question: which campaign is this for?
This is the chat-first path for creative you already have. To generate creative from a brief instead, see Creative and the creative manifest tasks.

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The flow

1

Upload the asset

Attach an image, video, audio file, or tag in the conversation. Murph recognizes the media kind automatically.
2

Answer “which campaign?”

Murph opens a short picker showing the advertiser and that advertiser’s recent campaigns. You choose where the creative should live:
  • An existing campaign — pick it from the list.
  • A new campaign — describe it in plain language and Murph creates it.
  • Save to the advertiser — park the creative at the advertiser level to assign later.
3

Murph maps it to placements

Once the creative is on a campaign, Murph maps it to that campaign’s placements. If an asset lands in the wrong slot, you can remap it.

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Uploading before you’ve named an advertiser

You don’t have to know the advertiser first. If you drop a file at the start of a conversation, Murph stashes it and holds onto it across turns. The moment you name (or pick) an advertiser, the stashed upload is adopted into the “which campaign?” picker — nothing is lost between the upload and the decision.

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What happens to your creative

  • The asset is stored against your advertiser and, once routed, attached to the chosen campaign.
  • A creative saved to the advertiser (rather than a campaign) waits there until you assign it — it is not sent to any seller until it’s on a live campaign.
  • Attaching to a campaign is what makes the creative eligible to deliver; saving to the advertiser or stashing does not.