Amazon Ads compatibility

This page compares the Amazon Ads capabilities represented in the Interchange adapter with what Interchange currently makes available to buyers. It answers a practical question: what can I do through Interchange today, and what would still require another path?

Last reviewed 2026-08-29. This is Interchange’s description of its own adapter, based on the implementation and the linked provider documentation. Amazon Ads has not reviewed or endorsed this page. Availability can still vary by account permissions, market, and provider access.

At a glance

Area	🔵 Testing	⚪ Planned
Campaign products	1	8
Creative formats	0	11
Adapter capabilities	2	14

How to read availability

🟢 Available — Offered through Interchange now, subject to your ad account’s permissions and eligibility with the provider.
🟡 Partial — Some of the workflow is available; the Comments column explains the boundary.
🔵 Testing — Interchange is validating the workflow before offering it broadly.
⚪ Planned — Not offered through Interchange yet. The provider may still support it directly; Comments explains why and links a roadmap reference.

Roadmap

The adapter roadmap is tracked in AI-1953 (a plain-text reference — Interchange’s internal issue tracker is not public). This roadmap tracks Amazon Ads product completeness, account access, and live readiness. Every row that is not currently available shows that reference or a more specific one in its References column, so customers and partners can quote a stable identifier when asking about a capability.

Connection, accounts, and identity

Amazon Ads connects to Interchange through an OAuth grant. Connecting authorizes Interchange to reach your Sponsored Ads profile or DSP advertiser (two separate systems under one login), which you then map to your advertisers. The mapped account decides which Amazon Ads tenant a buy runs on: a media buy for an unmapped advertiser fails closed with account_mapping_required rather than silently using another account. Connection, account-discovery, and revocation behavior is the same across ad platforms — see Platform accounts and advertiser mapping for the full model and the Amazon Ads section of the connecting guide for Amazon Ads-specific permissions.

Interchange concept	Amazon Ads concept	What it represents
Account (`account`)	provider advertising account	The authenticated selected account is the execution boundary.
Media Buy (`media_buy`)	campaign	Media Buy maps to campaign.
Package (`package`)	ad group	Budget, targeting, optimization, and flight bindings.
Creative Assignment (`creative_assignment`)	ad or creative	Creative materialization or assignment surface declared by current code.

Campaign products

Feature	Availability	References	Comments
Sp Manual	🔵 Testing	Amazon Ads public documentation · AI-1953	Amazon Sponsored Products Manual creation is currently limited to explicitly enrolled internal test buyers. Account readiness and terminal recovery remain available when new creates are turned off. Pilot, eligible-buyer, and GA access remain future stages with no committed date. Current boundary: Interchange implementation/testing.
Sp Auto	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.
Sb Awareness	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.
Sb Video	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.
Sd Retargeting	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.
Sd Conquest	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.
Dsp Display	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.
Dsp Video	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.
Dsp Audio	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange has not completed the required catalog or activation-resource workflow for this product. Current boundary: Interchange implementation/testing.

Creative formats

These rows describe Interchange availability, not a claim that the ad platform itself prohibits an unavailable format.

Feature	Availability	References	Comments
Sp Product Ad	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Sb Product Collection	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Sb Store Spotlight	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Sb Video	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Sd Product Targeting	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Sd Audiences	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Sd Video	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Dsp Display	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Dsp Video	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Dsp Audio	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.
Dsp Responsive Ecommerce	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange represents this creative format in its catalog, but has not completed the end-to-end buyer workflow and faithful readback needed to offer it. Current boundary: Interchange implementation/testing.

What the adapter can do

Feature	Availability	References	Comments
List Accounts	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.
Sync Accounts	⚪ Planned	Amazon Ads public documentation · AI-1953	Account synchronization is not implemented. Current boundary: Interchange implementation/testing.
Get Products	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.
Sync Creatives	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.
List Creatives	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.
Preview Creative	⚪ Planned	Amazon Ads public documentation · AI-1953	Amazon has product-specific preview APIs, but Interchange does not yet implement their selected-account and creative-identity mapping or safe handling of provider markup. Unsupported product families fail closed. Current boundary: Interchange implementation/testing.
Create Media Buy	🔵 Testing	Amazon Ads public documentation · AI-1953	Amazon Sponsored Products Manual creation is currently limited to explicitly enrolled internal test buyers. Pilot, eligible-buyer, and GA access are future stages with no committed date. This capability does not enable creation for other Amazon product families. Current boundary: Interchange implementation/testing.
Get Media Buys	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange uses an exact-account Sponsored Products Manual campaign and ad-group read during controlled identity and post-update verification. This read does not enable broader Amazon product families or general availability. Current boundary: Interchange implementation/testing.
Update Media Buy	🔵 Testing	Amazon Ads public documentation · AI-1953	An exact existing Amazon Sponsored Products Manual buy can be updated or canceled through its stored account and campaign identity, including when new creates are turned off. This recovery path does not make other Amazon product families generally available. Current boundary: Interchange implementation/testing.
Get Media Buy Delivery	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.
Get Signals	⚪ Planned	Amazon Ads public documentation · AI-1953	Signal discovery is not implemented. Current boundary: Interchange implementation/testing.
Sync Audiences	⚪ Planned	Amazon Ads public documentation · AI-1953	Audience synchronization is not implemented. Current boundary: Interchange implementation/testing.
Sync Event Sources	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.
Log Event	⚪ Planned	Amazon Ads public documentation · AI-1953	Event ingestion is not implemented. Current boundary: Interchange implementation/testing.
Sync Catalogs	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.
Get Account Financials	⚪ Planned	Amazon Ads public documentation · AI-1953	Interchange does not currently offer this capability; the linked roadmap reference tracks the missing workflow and disposition. Current boundary: Interchange implementation/testing.

Placement choices

Interchange does not expose a separate Amazon Ads placement selector.

Targeting

Feature	Availability	References	Comments
Keyword Targets	🔵 Testing	Amazon Ads public documentation · AI-1953	Interchange is still testing this targeting choice before making it generally available. Current boundary: Interchange implementation/testing.
Match Types	🔵 Testing	Amazon Ads public documentation · AI-1953	Interchange is still testing this targeting choice before making it generally available. Current boundary: Interchange implementation/testing.
Product Codes	🔵 Testing	Amazon Ads public documentation · AI-1953	Interchange is still testing this targeting choice before making it generally available. Current boundary: Interchange implementation/testing.

Reporting

Interchange reports Amazon Ads delivery day by day (there is no hourly delivery breakdown), aggregated nightly from adapter-reported delivery, in the advertiser’s home currency using the booked or historical exchange rate — any cross-currency rollup is always labeled an estimate and is never used for billing. See Reporting overview for the full model. Interchange does not currently publish an attribution-finality window for Amazon Ads; the table below lists every metric the adapter surfaces today.

Feature	Availability	References	Comments
Impressions	⚪ Planned	Amazon Ads public documentation · AI-1953	Campaign totals
Spend	⚪ Planned	Amazon Ads public documentation · AI-1953	Account-currency amount
Clicks	⚪ Planned	Amazon Ads public documentation · AI-1953	Campaign totals
Conversions	⚪ Planned	Amazon Ads public documentation · AI-1953	Attributed purchases
Conversion Value	⚪ Planned	Amazon Ads public documentation · AI-1953	Attributed sales amount

Webhooks and async lifecycle

Amazon Ads does not push status, delivery, or reporting events into Interchange — every campaign product declares supports_webhooks: false.

Status. Interchange does not currently poll Amazon Ads in the background for creative or media-buy status changes; status reflects what the adapter returned on your last call.
Delivery. Interchange has not yet made on-demand delivery fetching generally available for Amazon Ads — see Get Media Buy Delivery in “What the adapter can do” above. The /reporting/metrics endpoints never call the adapter either way — they read from a separately-populated store (see Reporting below), so a reporting request does not itself refresh provider delivery.

This is separate from Interchange’s own buyer webhook subscriptions — an unrelated account-level event feed (currently discovery.revision only), documented in Buyer webhooks.

Market and account availability

Interchange does not promise that every feature is enabled for every account or market. Availability is checked against your selected ad account rather than a global market list on this page.

Important limitations

Interchange implementation/testing. The listed campaign products exist in the current adapter code but are still being certified before general availability.
Interchange implementation/testing. Creative formats recognized by the adapter are not available unless their row is explicitly marked Available.
the ad platform’s API or your account’s eligibility. Amazon account permissions, inventory access, and product eligibility determine what can run for a selected account.

Technical mapping

Engineering-level detail — raw provider objectives, billing enums, optimization codes, and object-field mappings. Not required reading to understand what Interchange can do with Amazon Ads; see the tables above for that.

Campaign product configuration

Product	Provider objective	Optimization	Billing
Sp Manual (`amazon_sp_manual`)	`sponsoredProducts`	`manual`	`legacyForSales`
Sp Auto (`amazon_sp_auto`)	`sponsoredProducts`	`auto`	`autoForSales`
Sb Awareness (`amazon_sb_awareness`)	`sponsoredBrands`	`manual`	`legacyForSales`
Sb Video (`amazon_sb_video`)	`sponsoredBrands`	`manual`	`legacyForSales`
Sd Retargeting (`amazon_sd_retargeting`)	`sponsoredDisplay`	`manual`	`legacyForSales`
Sd Conquest (`amazon_sd_conquest`)	`sponsoredDisplay`	`manual`	`legacyForSales`
Dsp Display (`amazon_dsp_display`)	`dsp`	`manual`	`manual`
Dsp Video (`amazon_dsp_video`)	`dsp`	`manual`	`manual`
Dsp Audio (`amazon_dsp_audio`)	`dsp`	`manual`	`manual`

Creative format shapes

Format	Amazon Ads shape
Sp Product Ad (`amazon_sp_product_ad`)	Canonical Code Format
Sb Product Collection (`amazon_sb_product_collection`)	Canonical Code Format
Sb Store Spotlight (`amazon_sb_store_spotlight`)	Canonical Code Format
Sb Video (`amazon_sb_video`)	Canonical Code Format
Sd Product Targeting (`amazon_sd_product_targeting`)	Canonical Code Format
Sd Audiences (`amazon_sd_audiences`)	Canonical Code Format
Sd Video (`amazon_sd_video`)	Canonical Code Format
Dsp Display (`amazon_dsp_display`)	Canonical Code Format
Dsp Video (`amazon_dsp_video`)	Canonical Code Format
Dsp Audio (`amazon_dsp_audio`)	Canonical Code Format
Dsp Responsive Ecommerce (`amazon_dsp_responsive_ecommerce`)	Canonical Code Format

Targeting field mapping

Targeting choice	Provider field
Keyword Targets (`keyword_targets`)	`Amazon Sponsored Products Manual maps each canonical keyword and match type to the exact selected ad group; unsupported or empty targets fail before campaign creation.`
Match Types (`match_types`)	`Accepted by the current adapter targeting gate; provider eligibility remains account-bound.`
Product Codes (`product_codes`)	`Amazon Sponsored Products Manual maps canonical product codes to ASIN product ads; the selected account and marketplace remain authoritative for eligibility.`

Reporting field mapping

Interchange output	Amazon Ads source
Impressions (`impressions`)	`impressions`
Spend (`spend`)	`cost`
Clicks (`clicks`)	`clicks`
Conversions (`conversions`)	`purchases7d \| purchases`
Conversion Value (`conversion_value`)	`sales7d \| sales`

Start here

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Help and updates

Amazon Ads compatibility

At a glance

How to read availability

Roadmap

Connection, accounts, and identity

Campaign products

Creative formats

What the adapter can do

Placement choices

Targeting

Reporting

Webhooks and async lifecycle

Market and account availability

Important limitations

Technical mapping

Provider documentation

​At a glance

​How to read availability

​Roadmap

​Connection, accounts, and identity

​Campaign products

​Creative formats

​What the adapter can do

​Placement choices

​Targeting

​Reporting

​Webhooks and async lifecycle

​Market and account availability

​Important limitations

​Technical mapping

​Provider documentation

At a glance

How to read availability

Roadmap

Connection, accounts, and identity

Campaign products

Creative formats

What the adapter can do

Placement choices

Targeting

Reporting

Webhooks and async lifecycle

Market and account availability

Important limitations

Technical mapping

Provider documentation