Skip to main content

​
Overview

A proposal pass with a composed pitch doesn’t have to read as a table of products and prices. When one composes, the pass opens on a story told in six parts, in this order:
  1. What we heard: the buyer’s brief, played back in their own words.
  2. Why us: the argument for why your storefront fits this brief, grouping two parts right beneath it: The value, the case for the price, and The limits, what your catalogue genuinely doesn’t cover.
  3. The plan: the products, each led by the reason it’s in the plan rather than its name and price alone.
  4. Proof: a case study from your own product marketing that matches this brief, when one does, plus How we’ll know it worked, how success on this plan will be measured.
  5. Terms: the flight, the budget, and the guarantee mix, stated directly.
  6. The ask: what happens next if the buyer books it, refines it, or tests it.
The product table is still there underneath. Nothing about the plan is restructured, and every fact still carries the same “fed by” receipts it always has. The story is a different reading order for the same pass, not a second copy of it: the demand inbox ledger row and the full pass both render this exact arc from the exact same pitch, never two versions that can drift.
This is the same composed pitch described on its own page: the seven-part argument, what it can cite, and why it reads plainer when your storefront gives it less to argue from. This page is about how that pitch, plus one matched case study, reads together as one story on the pass.

​
Where each part comes from

​
Proof, specifically

Proof is the one part that doesn’t come from the pitch itself: it’s your own case-study story, matched independently, by the same rule that page describes: the brief has to point at it by naming the advertiser, matching the industry vertical, or matching a channel. A brief that doesn’t point at any story draws none in. When a story matches, Proof shows the challenge, the method, and the results verbatim: each measured outcome together with who measured it, exactly as your case study records it. Nothing is paraphrased and nothing is added: what you confirmed on your product marketing page is what shows up here.

​
Honest absence, every time

Every part of the story is independently omittable, and absence is never filled in:
  • No matching case study? Proof says so plainly — “No case study matched this brief yet” — with a way to add one, rather than showing a made-up example or a generic one that doesn’t fit.
  • A thin Why-us? If your storefront’s Playbook and product marketing gave the pitch little to argue from beyond the headline thesis, the section reads thinner and offers a way to teach your agent more — never padded with invented reasoning.
  • No pitch at all? The whole story arc is skipped. The pass renders exactly as it did before pitches existed — the plan, and nothing invented around it. See When there’s no pitch at all.

​
Try a brief

You don’t have to wait for a real buyer request to see your storefront’s story-first proposal. On your product marketing (Teach) page, Try a brief lets you paste brief text and see what your agent would compose for it:
  1. Paste a brief — real or hypothetical — into the box and run it.
  2. Your agent composes a real proposal and pitch for it, through the same path a live buyer request takes, tagged as a practice run.
  3. It opens immediately as the story-first proposal, so you can read it end to end right there.
A practice run is never billed and never sent to a buyer — nothing about it is a real pursuit. Because it’s tagged as practice rather than real demand, it does not appear afterward in your demand inbox list, which shows only live buyer activity. There is no separate history view for practice runs yet, so this is the one chance to read it — reopen Try a brief and run it again if you want another look.

The pitch

The seven-part composed argument this story is built from.

Product marketing

Case studies, selling points, and where Try a brief lives.

Demand inbox

The ledger and the proposal pass the story renders on.