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Overview

The demand inbox is your storefront’s front-of-house ledger: one place that answers what demand came in, how did my agent respond, and did we win? Each row is one buyer brief your Merchandising Agent answered, joined to the proposal it produced and the commercial result that followed. It is the human-readable scoreboard on top of your intelligence runs. Every number is computed only from what actually happened. A metric with no inputs yet reads as unavailable — never a fabricated 0. A historical brief captured before canonical artifact persistence reads as artifact unavailable rather than being reconstructed.

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The metrics strip

The scoreboard covers this year’s briefs and counts your agent’s first response to each brief. Renegotiation (refine) passes are not yet rolled up to their originating brief, so the win rate reflects first-response briefs rather than the full negotiation.

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The ledger row

Each row carries the brief, the buyer, when it came in and went out, who led the response (agent or human), the buyer’s feedback, the commercial result (won, lost, or pending), and your letter grade.
  • Result derives from that brief run’s own attributed commercial outcome: a forwarded or delivered buy is closed_won, a rejected buy is closed_lost, and anything still in flight (or not yet attributed) is pending. A booking attributed to a later renegotiation pass is not rolled up here (see the scope note above). There is no separate result to keep in sync — it always reflects the run’s real state.
  • Grade, feedback, and led-by are seller-authored annotations you record against a row. Grade and feedback default to empty; led-by defaults to the agent, since every composed response is agent-led until a human takes it over.

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Money

Each row shows the buyer’s stated budget range exactly as it arrived on the brief (buyers state it in filters.budget_range; when a buyer doesn’t, the column reads absence rather than a guess). A won row also shows the won value — the delivered spend when reporting exists, otherwise the booked media-buy budget — always in the money’s own currency, never converted. The Booked YTD tile totals this year’s won money per currency; multiple currencies are disclosed rather than summed together.

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Filters

Filter the ledger by buyer from the widget header to focus on one relationship. Sector filtering is not available yet — sector is not captured per brief today.

Intelligence runs

The per-request detail behind each ledger row.

Seller analytics

The aggregate performance view across many runs.