| Sample Publisher CTV | Inventory identity | Fictional ad server | CTV placements and capacity pools; no AdCP Collection is asserted | placement id, capacity pool id | Full snapshot | Managed connection plus reviewed declarations | Nightly and on material change, UTC | 36 hours | New discovery is withheld for unresolved identity | Inventory Operations | Source Operations | Repair the mapping; escalate unknown authority to both owners | Supporting evidence in this pack; reconcile through current owner surfaces |
| Sample Publisher CTV | Property coverage and authorization | Property Roster and publisher authorization | CTV inventory under sample-publisher.synthetic.invalid | publisher domain, property selector, placement id | Full snapshot | Reviewed declarations | On material change | 36 hours | Affected inventory cannot be presented as authorized | Inventory Operations | Source Operations | Correct the roster or authorization evidence and re-review coverage | Supporting evidence in this pack |
| Sample Publisher CTV | Availability | Publisher planning export | Net sellable impressions for each static-v1 compatibility grouping and quarter | legacy collectionId field, availId, startTime, endTime | Patch/upsert | CSV upload | Monthly by 17:00 Eastern | One business day | New reservations pause for stale affected rows | Inventory Planning | Source Operations | Correct the row and preview the full intended patch again | Production compatibility parser: static-avails-feed:v1; not the target Inventory Feed schema |
| Sample Publisher CTV | Source price | Publisher planning export | Source CPM for the same availId and period | availId, currency, effective period | Patch/upsert | Same CSV row | Monthly with availability | Same as availability | Affected row remains unpriced | Revenue Operations | Source Operations | Submit a corrected row; do not invent a CPM | Production parser: static-avails-feed:v1 optional CPM |
| Sample Publisher CTV | Product catalog and descriptions | Fictional product catalog, Media Kit, and rate card | Buyer-facing CTV packages backed by declared inventory scopes | product id, component inventory scope, availId | Correctable snapshot | Reviewed merchandising evidence | Monthly and on material change | One business day | Affected product is withheld from new proposals | Product Marketing | Merchandising Operations | Correct the product-to-inventory mapping or unsupported description | Supporting evidence applied through product and merchandising owner surfaces |
| Sample Publisher CTV | Upstream booking | Fictional campaign system | Existing booked impressions used only for gross-to-net evidence | availId, upstream order/line item, updatedAt | Snapshot | CSV evidence | Daily while flight is open | 12 hours | Gross capacity cannot be treated as current net | Ad Operations | Source Operations | Correct the booking evidence and re-run capacity review | Supporting evidence; no generalized importer |
| Sample Publisher CTV | CRM and buyer-account context | Fictional CRM export | Sanitized account and opportunity context for buyer-specific merchandising only | crm account id, opportunity id, buyer account mapping | Correctable snapshot | Reviewed CSV evidence | Weekly | Two business days | Generic merchandising continues without CRM context | Sales Operations | Merchandising Operations | Quarantine unknown buyer joins and correct the sanitized export | Supporting evidence; not inventory or booking authority |
| Sample Publisher CTV | Creative formats and requirements | Creative review team and format matrix | CTV VAST duration, aspect ratio, asset, approval, and lead-time rules | format_option_id | Full snapshot plus human decision | Reviewed specifications | On policy change | One business day | Affected products cannot claim creative readiness | Creative Operations | Campaign Operations | Correct the canonical format mapping or requirement | Supporting evidence applied through format and policy owner surfaces |
| Sample Publisher CTV | Trafficking and status | Fictional ad server | Campaign/order/line-item creation and live status | media buy, package, upstream lineItemId | Event plus human decision | Work item | Per booking and change | One business day | Buyer success cannot be claimed | Ad Operations | Campaign Operations | Record failure evidence, correct, and retry or release | Manual pilot step |
| Sample Publisher CTV | Reporting | Fictional delivery export | Final delivered impressions and spend for the booked line | reportingJoinKey, mediaBuyId, availId, period | Correctable snapshot | CSV evidence | Weekly Tuesday 12:00 Eastern | Four hours | Reporting is visibly stale; discovery remains unaffected | Reporting Operations | Reconciliation Operations | Quarantine unknown joins and send a corrected export | Supporting evidence; no generalized importer |