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Buyer Setup separates your organization’s platform readiness from the setup for each seller or buying platform. Buyer and Seller Setup use the same activation pattern: a neutral status and progress header, one operator-domain editor, and a clear next action. They are separate Pages because the work after identity is different. Buyers configure destinations and advertiser mappings; storefronts configure inventory, publisher authorization, settlement, and payouts.

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Platform go-live

You complete these steps once for the buyer account:
  • confirm the corporate domain of the organization operating the account;
  • accept the current terms; and
  • resolve any account hold.
Confirming the operator domain is sufficient for buyer setup. Interchange may quietly compare it with account membership, the organization domain, and AAO corporate metadata, but that verification is informational and does not block buying. A buyer operator does not publish adagents.json; that document belongs to seller authorization. Buyer setup also does not require brand.json. Buyer Setup always shows the current operator. A domain suggested from existing account or work-email information is prefilled with Confirm operator; it is not silently treated as your choice. After confirmation, use Change to edit it. Confirming or changing the buyer operator does not change your WorkOS organization, sign-in, invitations, SSO, or account membership. It also does not set an advertiser or brand domain; those are configured with the advertiser.

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Destination go-live

Every seller or platform then shows only its own remaining requirement:
  • A credential-free AdCP seller requires no connection step.
  • An official adapter may require a free provider connection, account choice, and advertiser mapping.
  • A seller can be temporarily unavailable even when your connection is healthy.
  • Direct-billed sellers and platforms bill the operator or advertiser and do not require an Interchange rate card or payment method.
  • A seller cleared by Interchange requires active media pricing supported by the current clearing engine and payment authority before live spend. A child account automatically uses the media pricing on its billing organization; the account-delegation placeholder does not control that inheritance.
The media rate card used to clear a buy is separate from the Organization IU Rate Card. The IU plan remains an invited staging pilot and is not a production buyer-readiness requirement. You can connect destinations, inspect accounts, and view mirrored campaigns without charge. “Can buy now” means both the buyer-wide setup and at least one destination’s actual requirements are complete.